Success Mantra of Brahmos

BRAHMOS turned India into a world leader in missile technology, fielding the fastest supersonic cruise missile of its kind through a collaborative effort between India and Russia. This account follows that journey, from an unexplored path with no existing playbook to an initiative that grew a $300 million investment into orders exceeding $6 billion. It's a look at what excellent management practice and a mind-to-market approach can achieve when the answer to "can we do it" has not yet been proven.